Introduction
Softly is a personal life-admin task manager for iOS and Android. It helps people stay on top of recurring obligations (passports, dentist appointments, bills) with AI assistance, family collaboration, and gentle gamification.
Tech Stack
| Layer | Technology |
|---|---|
| Backend | Rails 8.1 API, PostgreSQL, Solid Queue |
| Mobile | Expo (React Native), TypeScript, React Query |
| AI | Claude Haiku (Anthropic) |
| Voice | Deepgram (streaming), native iOS/Android speech |
| Payments | RevenueCat |
| Notifications | Expo Notifications (local + push) |
| CI/CD | GitHub Actions |
| Monitoring | New Relic APM + Lograge |
Target User
Adults (25-45) who aren't productivity enthusiasts but need help staying on top of recurring life obligations. They don't want Jira, they want something calm and encouraging.
Core Loop
- Create task (manual, voice, or AI)
- Get reminded at the right time
- Complete task, earn points, level up
- Repeat
Design Personality
- Calm, not urgent (sage green, warm neutrals)
- Encouraging (growth metaphors, streaks, gentle progress)
- Minimal (clean cards, generous whitespace)
- Offline-first (cached data + banner, never blocks the user)